PR Strategies for Small Business Entrepreneurs with Camile Sardina

Spark & Ignite Your Marketing

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In this episode, your host Beverly sits down with Camile Sardina, a seasoned digital nomad, publicist, and acclaimed author. With over a decade of experience in public relations, Camile is the mastermind behind Evolist Media, a boutique PR firm based in New York City. Camile's impressive client portfolio includes major media outlets like Good Morning America, Women's Health, The Washington Post, and Forbes. She's also the creative force behind Change Makers, a compelling book that highlights trailblazing women making a positive impact
The Power of Earned Media
Camile emphasizes how earned media builds trust and credibility, which are essential for any brand looking to make a lasting impact. She discusses PR's unique opportunities for businesses to build authority and connect with their audiences. Camile opens up about the challenges she has faced as an entrepreneur, particularly during the pandemic when she lost all her clients.
Trends in PR and Marketing
Camile notes that while traditional methods like press releases are still relevant, there is a growing emphasis on integrating social media and digital strategies. She advises young entrepreneurs to be more disciplined and to continuously seek new opportunities for growth.
Camile's Favorite Book:
How to Win Friends and Influence People:

Follow Camile:
Evolist Media
Evolist Media Facebook
Evolist Media Instagram
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