#149 - Erika Zeigyte On Going From Neuroscience To Marketing To Business Development

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Erika Zeigyte is the founder and CEO at Prosana. Erika helps small startups, agencies and ecommerce brands with all the kind of problems that fast growing companies usually experience. Erika is on a mission to help business owners who feel stuck in a ‘catching up’ cycle by building high-performance remote teams and operations.

Bullet points

(00:39) Intro

(02:54) The start as an entrepreneur

(04:09) Going into digital marketing

(04:50) Having early conversations with founders in trouble

(06:04) A typical first conversation with a founder

(09:56) The importance of having a clear mission and vision for your company

(09:53) Working with a company

(10:47) Top 3 problems and solutions

(11:25) First: Get the infrastructure right

(12:08) Second: Develop empathy

(12:40) Third: Understand the strengths of your team

(15:16) Having a vivid vision

(16:20) Understanding each other and developing empathy

(17:48) Helping founders recruit internationally

(20:28) The interview process

(22:08) Founding Prosana

(22:48) Thinking outside the box for building processes

(24:07) Where to find out more

(24:47) Rapid fire question round

(25:03) If you ever had to start again, how would you make your money?

(25:23) How do you hire top talent?

(26:18) How do you identify a good business partner?

(27:20) What is one of your proudest moments?

(28:34) What is one interesting fact about you that not many people would know?

(29:12) What daily routines do you have (morning or evening) that have helped make you successful?

(30:57) What book (or books) changed your mindset or life?

(32:23) What is the most exciting question you spend your time thinking about?

(32:05) What advice would you give your younger self?

(33:14) Some tactics for reading more

(35:27) What was your biggest challenge starting in business and how did you overcome it?

(36:36) What unusual or underrated food or drink should more people try out?

(37:23) What makes you happiest?

(38:24) Any asks or requests for the audience?