Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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コンテンツは Tom Shay によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Tom Shay またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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Ken Banks, advertising and marketing expert visits Small Business Conversations from Profits Plus and Tom Shay
Manage episode 285345709 series 2408569
コンテンツは Tom Shay によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Tom Shay またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Ken Banks has an extensive background in the area of marketing and advertising. During this visit we asked Ken to dispel some of the common "rules" of advertising. We also reviewed the television commercials from Christmas 2020 and the Super Bowl 2021. We are providing links to the commercials. Links were functional as of February 2021.
Those commercials we looked at were:
Super Bowl 2021:
Toyota (adopted swimmer)
https://www.youtube.com/watch?v=fqWG5_7nwyk
Jeep (Bruce Springsteen)
https://www.dailymotion.com/video/x7z6cqc
Samuel Adams (with Clydesdale)
https://www.ign.com/videos/sam-adams-super-bowl-55-commercial-horses
Jimmy John (with Brad Garret as the king)
https://www.youtube.com/watch?v=-cuVTq76PIk
fiverr creative services
https://www.youtube.com/watch?v=XelsNvpibpQ
Cheetos (with Ashton Kutcher)
https://www.youtube.com/watch?v=0ucKzTuy8a8
Disney (with Tom Brady and Rob Gronkowski)
https://www.youtube.com/watch?v=yBpjN6S7nF8
Christmas 2020:
Coca Cola (Santa Claus letter)
https://www.youtube.com/watch?v=yg4Mq5EAEzw&feature=youtu.be
111 つのエピソード
シェア
Manage episode 285345709 series 2408569
コンテンツは Tom Shay によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Tom Shay またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Ken Banks has an extensive background in the area of marketing and advertising. During this visit we asked Ken to dispel some of the common "rules" of advertising. We also reviewed the television commercials from Christmas 2020 and the Super Bowl 2021. We are providing links to the commercials. Links were functional as of February 2021.
Those commercials we looked at were:
Super Bowl 2021:
Toyota (adopted swimmer)
https://www.youtube.com/watch?v=fqWG5_7nwyk
Jeep (Bruce Springsteen)
https://www.dailymotion.com/video/x7z6cqc
Samuel Adams (with Clydesdale)
https://www.ign.com/videos/sam-adams-super-bowl-55-commercial-horses
Jimmy John (with Brad Garret as the king)
https://www.youtube.com/watch?v=-cuVTq76PIk
fiverr creative services
https://www.youtube.com/watch?v=XelsNvpibpQ
Cheetos (with Ashton Kutcher)
https://www.youtube.com/watch?v=0ucKzTuy8a8
Disney (with Tom Brady and Rob Gronkowski)
https://www.youtube.com/watch?v=yBpjN6S7nF8
Christmas 2020:
Coca Cola (Santa Claus letter)
https://www.youtube.com/watch?v=yg4Mq5EAEzw&feature=youtu.be
111 つのエピソード
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Small Business Conversationsに似ているもの
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
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continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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continue reading
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