447: Harlem’s Fashion Row CEO Shares Her Secret To Sponsorship w/ Brandice Daniel

Side Hustle Pro

This week in the guest chair we have a returning guest Brandice Daniel, founder and CEO of Harlem’s Fashion Row. Brandice launched Harlem’s Fashion Row to bridge the gap between multicultural fashion designers and major fashion brands. From producing top-tier runway events to groundbreaking collaborations—such as her famous partnership with Nike and LeBron James—Brandice ensures Black and Brown designers receive the visibility, mentorship, and retail opportunities they deserve. Growing her business has made Brandice a sponsor and brand partnership expert, and gave me a masterclass for my own sponsorship journey.

In this episode she shares:

• Her road to becoming a household name and partnering with huge names like Nike, LVMH, and Gap
• How to transition your business from relying on event sponsorships to forming robust partnerships that provide a more stable revenue flow
• How she expanded her mission by founding ICON 360, a nonprofit that has raised over $2 million

Highlights include:

00:00 Intro

02:05 The evolution of Harlem Fashion Row

08:00 Monetizing collaborations

13:00 The power of telling your own story

17:50 Forming contacts and partnerships

21:00 Creating value for brands

28:30 Diversifying revenue streams

38:30 Power of community in business

44:00 Ensuring a profitable business model

52:15 Tips for entrepreneurs

Check out episode 447 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

Skillshare: Take Nicaila’s class and explore thousands more hands-on classes taught by creative experts from around the world. Get one month free at sidehustlepro.co/skillshare.

Links mentioned in this episode

• Brandice’s Instagram: https://www.instagram.com/harlemsfashionrow/
• Brandice’s First SHP Episode: https://www.youtube.com/watch?v=MrrXQGFt518 Harlem’s Fashion Row’s Website: https://www.harlemsfashionrow.com/
• Brandice’s FREE Sponsorship Book: https://www.smallbusinessbigpartnershipsbook.com/live
• SHP Website: https://sidehustlepro.co

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