Weekly Buzz 8/28/25: Amazon Kills Variations? | Walmart Ties Marketplace to Stores | New YouTube Channel Giveaway!

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

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Updates to variation listing Armageddon, Walmart is now tying its online offerings to its retail stores, and our brand new YouTube channel has just launched! These and more buzzing news on this week's episode!

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We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Update to irrelevant or redundant variation theme removal
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUEszWTIyTko1MktORVVQ
New YouTube Channel for the Serious Sellers Podcast and Weekly Buzz by Helium 10
https://www.youtube.com/@Helium10SeriousSellersPodcast
Amazon resumes Google Shopping ads – but not in the U.S.
https://searchengineland.com/amazon-resumes-google-shopping-ads-international-domains-461238
Walmart ties marketplace to stores, debuts AI seller tools
https://finance.yahoo.com/news/walmart-ties-marketplace-stores-debuts-122600640.html
Walmart Rolls Out Faster Deliveries for 3rd-Party Sellers
https://www.pymnts.com/walmart/2025/walmart-rolls-out-faster-deliveries-for-3rd-party-sellers/
Send meltable inventory to FBA starting September 22, 2025
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVTROUlI3OFIzRFZLSkta
Enrollment changes for FBA Liquidations and Donations programs
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ0dHSzlXWFhVNlo2Q0g2
Protect your account from deactivation with Account Health Assurance
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSFpFSlU0SkFXOEJBRlJQ
Optimized targeting for Sponsored Display Conversion campaigns
https://advertising.amazon.com/en-us/resources/whats-new/sponsored-display-automatic-targeting-for-conversions/
Don't miss out on these crucial updates and insights for sellers looking to thrive in the e-commerce landscape.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

00:51 - Variation Armageddon Update
02:29 - New YouTube Channel
03:23 - Amazon Google Ads
05:02 - Black Box Update
08:00 - AI Walmart Tools
09:52 - Walmart Next Day Delivery
10:50 - Meltable Inventory Update
11:42 - FBA Liquidations Update
12:57 - Custom Ads Rules
19:05 - Protect You Account
20:47 - Optimized Targeting