Lead Gen: Breaking the Agency Feast or Famine Cycle

Agency Office Hours

In this episode of Agency Office Hours, we dive deep into lead generation for creative agencies. We’re exploring common misconceptions about lead gen, and discussing the importance of playing the long game for SUSTAINABLE GROWTH. From our take on cold outreach (spoiler: it’s a hard no from us) to focusing on quality over quantity in business development, we share practical tips for creative agency owners aiming to scale their businesses.

Since we’re halfway through the season, we reflect on our progress, share insights on balancing work and personal life, and discuss the challenges and successes we’ve experienced in our own businesses and in while building something new (like this podcast!)

Whether you're an agency owner, freelancer, or creative entrepreneur, this episode is packed with valuable insights and tips to help you generate leads and build a sustainable business.

Key takeaways include:

• Lead generation is ongoing: Continuously build your pipeline, even as your agency grows.
• Play the long game: Lead gen takes 6-18 months; focus on relationships over quick wins.
• Quality over quantity: Attract the right leads, not just more leads.
• High close rate for proposals: Aim for 60-70% conversion, and consider raising prices if closing is too easy.
• Get creative in slow seasons: Host roundtables, start a podcast, or offer entry-level services.
• Build relationships: Warm outreach and trust are key; cold outreach without a connection is less effective.
• Mindset challenges are normal: Growth takes time—stay patient and persistent.

Show Quotes We Love:

"The trees that are slow to grow bear the best fruit."

Thanks to our sponsor Copper, for making this podcast possible. Copper is a CRM that helps agencies attract more clients, streamline communication and deliver projects effortlessly. Exclusive to the listeners of this podcast, Copper is offering 15% off annual plans with promo code AGENCYOFFICEHOURS, all one word. Visit this link to try Copper CRM today.

This episode is sponsored by our partners at Sked Social. Sked's Social Media Management tools are designed to streamline your workflow, enhance team collaboration, and deliver exceptional results for your clients. Sked is offering a free trial and custom demo to the listeners of this podcast, visit this link to learn more and use code OFFICE HOURS at checkout for 10% off annual plans

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About Your Hosts:

Melissa Lohrer is the Founder of Waverly Ave Consulting, a Growth Consultancy for indie agencies. She partners with agency owners to create seven-figure growth through strategic repositioning, modern revenue models, and relationship-based sales. Connect with her on LinkedIn and Instagram.

Meredith Fennessy Witts is the Founder of Le Chéile, the go-to finance and strategy consultancy for creative agencies scaling beyond seven figures. She helps creative founders clarify their cash flow, restructure niche offers and pricing, and ensure they’re running a profitable business...in a mindful way. Connect with her on LinkedIn and Instagram.