An Interview with Lionel Johnston from Farmers Marketing

Mastery Fractional CFO's "Punchy" Podcast

Welcome to another episode of Mastery Fractional CFO's Punchy Podcast, where we dive into the journeys of diverse business owners and explore the challenges and triumphs of their enterprises. In this episode, we were joined by Lionel Johnston, founder of Farmers Marketing, who shared his journey and the unique approach his company takes as a fractional CMO (chief marketing officer) to help businesses grow. Visit https://farmersmarketing.ca/ for more information on Farmers Marketing and what they can do for your business. As well, visit https://www.masteryfcfo.com/ for more information on Mastery Fractional CFO Services and what they can do for your business. Episode Summary

• Lionel Johnson, the founder of Farmers Marketing, discusses the challenges faced by small business owners in sales and marketing. He emphasizes the importance of providing tailored solutions and being a partner to clients. Ryan, the host, also provides insights on the importance of timely financial data for informed decision-making. The conversation highlights the need for efficient systems and processes in both marketing and financial management.

Key Takeaways

• Small business owners often struggle with knowing which sales and marketing activities are important for their business.
• Tailored solutions and a partnership approach can help business owners navigate the complexities of sales and marketing.
• Timely financial data is crucial for making informed business decisions.
• Efficient systems and processes are essential for both marketing and financial management.