#86 Game-Changing Marketing Strategies for Your Business with Amber Gaige

Thinking That Matters with Elizabeth Mahusay

Is your marketing budget really just money down the drain?

Today on Thinking That Matters, we’re joined by Amber Gaige, the dynamic owner of Far Beyond Marketing. As a seventh-generation McKinney native and third-generation entrepreneur, Amber brings invaluable experience to the table, especially for small businesses and tradespeople.

In this episode, Amber opens up about her entrepreneurial roots and the life lessons learned from her upbringing, including how rolling quarters for lunch and simple meals like beans and cornbread shaped her understanding of hard work and relationship-building in business.

Amber is on a mission to reshape how entrepreneurs view marketing. She aims to dispel the skepticism surrounding marketing budgets by offering practical, results-driven strategies. Her insights challenge common misconceptions and provide actionable advice for achieving a solid return on investment.

Key topics we dive into include:

• Clarifying Your Message: Discover why a clear, compelling message is crucial for standing out in a crowded market.

• Effective Marketing Principles: Learn how Amber’s StoryBrand certification helps businesses articulate their unique value propositions.

• Cost-Effective Strategies: Explore how small businesses can make a professional impact without overspending.

• Real-Time Data: Understand how better data can reveal the true effectiveness of your marketing efforts.

• Amber’s approach to business is deeply influenced by her faith, which guides her hiring practices and client relationships. She advocates for integrity and transparency, avoiding long-term contracts to offer clients flexible, customized solutions.

• Join us for this insightful conversation where we explore the intersection of personal experiences and practical marketing strategies.

Links Mentioned:

• Get your Free consultation and marketing planner here!- FarBeyondMarketing.com

• The Far Beyond Marketing Guidebook by Amber Gaige – https://www.amazon.com/Far-Beyond-Marketing-Guidebook-Ineffective-ebook/dp/B0D1HK1HCQ/

More about Amber:

Amber is a seasoned marketing expert with over 20 years of experience in competitive industries like manufacturing, home services, and technology. She successfully sold her own company to private equity just five years after starting it. As a Certified StoryBrand Guide and Baylor University alum, Amber combines her expertise with her dedication as a wife and mother to help business leaders thrive.

Her focus is on integrating marketing and technology to boost profits and drive growth, avoiding wasted expenditures. Amber is known for her transformative “Four C’s of Effective Marketing” framework and is a sought-after consultant, speaker, and podcast guest who acts as a catalyst for business success.

Connect with Amber:

Website- https://farbeyondmarketing.com/

Linkedin- https://www.linkedin.com/in/amber-gaige-55880826/

Instagram- https://www.instagram.com/farbeyondmarketing/

Facebook- https://www.facebook.com/coachambergaige

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More about Elizabeth Mahusay:

Elizabeth grew up a self-starter who as a young woman prided herself on her independence and self-sufficiency. She found herself challenged to develop deep and meaningful relationships because of her prideful “know-it-all” approach to life and work. She projected that she was perfect yet struggled to deal with failure, thoughts of insecurity, and the feeling of inadequacy. Through her study of the Bible, time as an entrepreneur, and the accountability of some great mentors Elizabeth, is a transformed woman. Today, she passionately invests her time helping others transform their thinking.

Elizabeth is author of the recently published Transform My Thinking, God study on the book of Philippians. She has published over 170 YouTube videos and hundreds of Facebook Live videos ranging from topics of business building, daily encouragement/motivation, inspiration, marriage, and Bible exposition.

Connect with Elizabeth:

Facebook: @elizabethbmahusay/

Instagram: @ebmahusay/

Youtube: @ElizabethMahusay

Website: https://elizabethmahusay.com/