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Embracing the Female Perspective: Katie Mares on Revolutionizing Customer Experience
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In this week's "Owner's Pride" episode, host Dann"E"Williams is joined by Katie Mares, a trailblazing author, trainer, speaker, and hockey mom. Explore the innovative strategies from her book, "Customize Her Experience," where Katie's extensive research illuminates key differences in consumer psychology.
Learn how businesses can enhance their brand journey by offering personalized experiences for both women and men. Katie's findings show that a staggering 86% of customers prefer to pay more for personalized experiences, emphasizing the importance of customer-centric approaches in today's market.
Katie's role as a Customer Experience and Leadership Expert has not only shaped her book but also her impactful, research-driven presentations. Don't miss out on this insightful episode packed with actionable strategies for brand transformation.
Connect with Katie and learn more about her influential work:
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