How To Understand What Your Customers Are Thinking.

Mission Control Podcast

In this episode, Mike discusses the benefits of consistently speaking with your sales reps. Your sales reps are out daily talking to homeowners, trying to convince them to do business with you. Through this process, they'll better understand what objections, questions, or concerns prospective customers may have. You can use this information to better position your brand.

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00;00;00;01 - 00;00;22;45 Michael Stearns What's one of the best sources to understanding what your customers are thinking? It's your sales reps. Your reps are out there everyday talking to homeowners in the communities, trying to convince them to do business with you. And they're invariably going to be met with resistance. They're going to have resistance from your prospective customer. As far as like objections, they have, questions they have, etc..

00;00;22;50 - 00;00;44;34 Michael Stearns I think that what a lot of people could and should do is have conversations with your sales reps. Get your finger on the pulse as far as what your avatar or your ideal customer is thinking. The questions they have, concerns, apprehensions, etc. and then use that information to better position your brand, whether it's with social media content, whether it's with email marketing campaigns.

00;00;44;39 - 00;01;13;33 Michael Stearns There's there's a ton of different ways that we can communicate our value in advance of meeting with these prospective homeowners or prospective customers. There's a lot of different ways that we can position the brand proactively prior to meeting with the homeowner. That makes them hold our brand in high regard and builds trust and credibility. So take the information that your audience is giving your sales reps on a consistent basis and leverage that to create a better experience for your future customers.

00;01;13;38 - 00;01;15;04 Michael Stearns Make sure you follow the page for more tips.