#76 | Finding Your Differentiator to Build a Successful Interior Design Business with Katie Gutierrez

Designer's Oasis

Interior Designer's Business Blueprint In today's episode, I interviewed Katie Gutierrez, the creator of Biographical Design, an interior design system that uses the client's biographies as the foundation of her six-step design process. She also has a customer relationship management tool that helps interior designers increase their exposure and lead engagement called the My Gotcha App. In this episode, we take time to delve into the intricacies of work-life balance and intentionality within the design business. Here’s a glance at this episode…

• We discuss how Katie uses Biographical Design in her Interior Design Business and what the process looks like.
• We share the keys to building relationships in the interor design business.
• We discuss how to build confidence when it comes to attracting your ideal client.
• We share the importance of narrowing down your branding and messaging to speak to the type of client you want to attract and the type of interior design work that you do.
• We dive into the common topic fo work - life balance and share a few strategies we each use.
• We share our belief of collaboration over competition in the interior design world and how to shift your mindset from scarcity to abundance.

It's important to gain confidence in building your interior design business in a way that highlights your unique skill set, what you love to do and also provides unique design work that is meaningful and powerful to your client. Using biographical design and focusing on creating a business you love can help you gain satisfaction, work-life balance, and live in a collaborative space all while providing exceptional service to your interior design clients. Mentioned in this episode:

• Take the Interior Designer Pricing Survey
• JOIN: Interior Designer’s Business Blueprint
• FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers
• FREE Masterclass: 6 Park Framework for A Thriving Interior Design Business
• Dear Kate: Submit your questions for the show!
• Biographical Design
• My Gotcha App

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