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Mastering SEO with Steve and Justin Scott from Tampa SEO Training Academy
Manage episode 402741436 series 3554537
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Tampa SEO Training Academy's Steve and Justin Scott discuss the founding and evolution of their family-run SEO business. Beginning as a website designing endeavor in 1996, the Academy has transitioned to provide a comprehensive suite of SEO services coupled with personalized training programs.
The discussions also highlight how they constantly adapt to changing times, including the recent pivot to more digital operations in light of the Covid-19 pandemic.
Justin talks about using his business degree to aid in problem solving and sales while Steve emphasizes the importance of learning to work on the business and not in it.
There is a strong theme of creating a nurturing work environment that aligns with the principles of a family business throughout the conversation.
Their conversation provides a masterclass into understanding corporate and entrepreneurial cultures, sales, learning from mistakes, and the constantly evolving world of SEO. Whether you're new to SEO or looking to pick up some strategy tips from a longstanding practitioner, this is a must-listen!
Contact Steve and Justin through their website at https://stevescottseo.com/ or call 877-736-7361.
00:00 Introduction and Welcoming the Guests
00:16 The Origin Story of Tampa SEO Training Academy
00:58 The Evolution of the Business Model
03:52 Justin's Journey into the Family Business
05:58 The Value of Training and Personal Growth
14:58 The Unique Approach to Customer Service
17:48 Creating a Family Atmosphere in the Workplace
23:58 The Importance of Appreciating Clients
24:47 Embracing New Ideas and Innovation
25:44 Empowering Employees and Encouraging Growth
26:06 Leveraging Technology for Efficiency
27:05 The Power of Trust and Delegation
27:41 Creating a Blame-Free Environment
29:18 The Impact of a Strong Corporate Culture
31:01 The Value of Learning from Mistakes
33:17 The Role of Family in Business
36:40 The Journey of Learning and Growth
38:09 The Importance of Understanding Business Numbers
40:18 Working on the Business, Not in It
45:19 The Power of SEO and Online Presence
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