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5 - Unleashing the Power of Heart-Centric Branding: A Paradigm Shift for Businesses with Viim's Steph Hilfer

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コンテンツは Thomas Watkins によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Thomas Watkins またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

Your host, Thomas Watkins, talks with the Owner and Creative Director of Viim, Steph Hilfer. Steph spoke on what heart-centric branding truly means. It's an approach that goes beyond the transactional aspects of business and focuses on creating a genuine connection with consumers. Heart-centric branding is about tapping into the authentic core of a brand and sharing that truth with the world. It's not just about selling a product or service; it's about resonating with customers on a deeper level, through shared values and beliefs.

When asked for an example, Steph highlighted industries where trust is non-negotiable, such as financial advising or healthcare. In these fields, heart-centric branding can be the differentiator that builds trust by authentically communicating a business's values and mission. This approach isn't just about what you offer but who you are as a business and how you connect with the needs and values of your clients.

A key takeaway from the discussion was the importance of internal alignment within an organization. Steph emphasized that a staggering 80% of brand work should be focused internally. The rationale is simple: for a brand to be perceived as genuine, the people within the company must live and breathe the same values that the brand projects to the outside world. This internal-external consistency is what makes every customer interaction feel authentic.

Connect with Steph on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

Learn more about Thomas's work at 3Leaf HERE.

  continue reading

20 つのエピソード

Artwork
iconシェア
 
Manage episode 402035549 series 3545912
コンテンツは Thomas Watkins によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Thomas Watkins またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

Your host, Thomas Watkins, talks with the Owner and Creative Director of Viim, Steph Hilfer. Steph spoke on what heart-centric branding truly means. It's an approach that goes beyond the transactional aspects of business and focuses on creating a genuine connection with consumers. Heart-centric branding is about tapping into the authentic core of a brand and sharing that truth with the world. It's not just about selling a product or service; it's about resonating with customers on a deeper level, through shared values and beliefs.

When asked for an example, Steph highlighted industries where trust is non-negotiable, such as financial advising or healthcare. In these fields, heart-centric branding can be the differentiator that builds trust by authentically communicating a business's values and mission. This approach isn't just about what you offer but who you are as a business and how you connect with the needs and values of your clients.

A key takeaway from the discussion was the importance of internal alignment within an organization. Steph emphasized that a staggering 80% of brand work should be focused internally. The rationale is simple: for a brand to be perceived as genuine, the people within the company must live and breathe the same values that the brand projects to the outside world. This internal-external consistency is what makes every customer interaction feel authentic.

Connect with Steph on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

Learn more about Thomas's work at 3Leaf HERE.

  continue reading

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