26. From Logic to Emotion: The Evolution of Sales Strategies with Brook Bishop

The Business of Doing Business with Dwayne Kerrigan

This podcast, featuring Brook Bishop, delves into the core of modern sales techniques and entrepreneurship. Brook shares his success in scaling start-ups and unwraps the fundamentals of effective sales methodologies and the role of emotional intelligence. We explore the paradigm shift from logical to emotional selling, emphasizing the importance of understanding and engaging customers on an emotional level to uncover their true needs. The conversation also covers strategic hiring based on values, the art of overcoming objections, and the significance of preparation in sales. Brook also gives practical advice on pricing strategies, negotiations, and leveraging AI for lead generation, offering listeners a comprehensive guide to excelling in today’s sales environment.

Brook has 20+ years in the business of Personal Development and human elevation. His experience spans Business Consulting, Practice Management, Personal and Business Coaching, Live Events, and Product Development/Launches. He has had the privilege to work with the biggest names in Personal Development; from the largest Real Estate Coaching company in the world (Buffini and Company) as their Director of Sales, to working alongside Tony Robbins for the past 15 years as his Executive of Business Solutions.

In addition, Brook has partnered and supported the Chiropractic community with Dr Timothy Gay, Dr. James Sigafoose and Dr Reggie Gold. in the world of Coaching. He has worked with over 50,000 individual coaching clients from every walk of life in virtually every country on Earth and has created coaching training, corporate coaching programs, and coaching sales strategies from his vast experience and coaching studies.

Brook actively supports Operation Underground Railroad, the Surfrider Foundation, and Feed America. He considers himself to be a bit of a “Rogue-Maverick”, as he has been known to break the mold and consistently think outside the box.

With a loving and passionate marriage of 12 years to his wife Rain, and a parenting approach that is anything but conventional as they abide by what they call “Passionate Parenting” to their 3 children where they learn through their passions—through traveling the world, survival skills, exposing them to a variety of cultures and religions and encouraging them to think outside the box in all areas of life.

The Coaching Equation Podcast: https://podcasts.apple.com/ca/podcast/the-coaching-equation/id1733574030

Close Everyone: https://www.empirepartners.io/7-step-playbook-fire/

Connect with Dwayne Kerrigan

Linked In: https://www.linkedin.com/in/dwayne-kerrigan-998113281/

Facebook: https://www.facebook.com/businessofdoingbusinessdk

Instagram: https://www.instagram.com/thebusinessofdoingbusinessdk/

Disclaimer The views, information, or opinions expressed by guests during The Business of Doing Business are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Business of Doing Business is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.