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How Does Branding Drives Long Term Sales | EP 37
Manage episode 417036507 series 3504457
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“Every sales call taken every pitch given should fit underneath this umbrella of these three to five words.” Today, Bijal (@bijal.launch) tackles one of the most intriguing perspectives of closing sales and how you can drive real growth by being in the perspective of your buyers and clients.
Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!
Timestamps
(0:00): Establishing the need for a cohesive sales team aligned with the brand's language and ethos.
(0:59): Emphasizing branding's pivotal role in driving sales by creating compelling messages.
(3:57): Advocating for maintaining a consistent brand tone across all sales interactions to build trust.
(7:24): Offering practical advice on defining the company's tone of voice for effective sales.
(12:41): Promoting an upcoming AI content conversion challenge, highlighting its novelty and value.
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