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5. Has Microsoft made the right bet?
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Is Microsoft and OpenAI a marriage made in heaven?
Microsoft has its fair share of category leaders. Xbox, Azure, Teams, the list goes on. But for every win, there's a less successful skeleton lurking in their closet. Do you remember the Zune music player? Probably not. This was Microsoft's challenge to the iPod which had the questionable feature of being able to ‘squirt’ songs to other Zune devices…
It didn't take off.
But, which way will Microsoft’s relationship with OpenAI go? Destined for success or another damp squib?
In today’s episode, we ask if Microsoft has made the right bet. We tell you why size matters in your category team. And, our crystal ball predicts big changes for the BBC.
What to look forward to:
00:27 Has Microsoft made the right bet?
04:45 How big should category leadership teams be? And who do you need to kick out?
10:18 Why marketing is still not category
15:20 Our prediction: Free-to-air BBC will disappear. But why?
There is more information on how to design your category on our blog
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Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.
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