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The challenges and opportunities of running your own ecommerce Store - Absolute Collagen Co-Founder Darcy Laceby
Manage episode 399359366 series 3502529
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In this episode, we're joined by Darcy Laceby, Co-founder of Absolute Collagen, an anti-aging supplement brand.
Darcy and her mother Maxine started Absolute Collagen after realising the benefits of collagen for their own well-being. The business has grown significantly and was named one of the fastest-growing companies in the UK.
In this episode, Darcy emphasises the importance of customer centricity and building a strong brand through community engagement.
Adam and Darcy also discuss challenges like explaining product benefits in a crowded market and prioritising growth opportunities
Key Takeaways:
- Building a successful skincare brand through a customer-centric approach and marketing strategies.
- Business growth strategies and prioritisation.
- Customer nurturing and testing strategies for a skincare subscription brand.
- Starting an ecommerce store and managing a business.
- Ecommerce growth strategies.
- Entrepreneurship, marketing, and product development.
Links:
Website - https://www.absolutecollagen.com
LinkedIn - https://www.linkedin.com/in/darcy-laceby-495432135
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