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EP068: Empowering Female Attorneys: Strategies for Building Your Ideal Law Firm and Preventing Burnout with Daya Naef
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In this episode, host Jay Berkowitz chats with Daya Naef, who specializes in coaching law firms after 16 years of practicing in construction law and litigation. Naef brings a wealth of knowledge and real-world experience as a former attorney, sharing insight on how to build your ideal practice and book of business while preventing burnout. They discuss the important strategies and techniques for driving traffic to law firm websites and converting that traffic into clients. Daya shares her insights on women in the legal field, building a network for referrals, and the necessary mindset for success. The conversation also explores the need for consistent client development, business planning, and collaboration within a firm. Tune in today!
Timestamps:
- 0:04 - Introduction and Welcome
- 0:43 - Importance of reviews and ratings
- 1:25 - Start your 2024 business and marketing planning now!
- 2:10 - Implementing EOS with Gerardo Escalona + resources to learn more
- 3:17 - Introduction to Daya Naef: construction law, government consulting, and housing work
- 7:36 - Selecting clients in a Wild West economy
- 9:13 - Strategies for female business owners and attorneys
- 10:55 - Premier premonition analytics for law firms
- 12:33 - Strategies to utilize when venturing out as a solo attorney
- 14:05 - Community involvement and career growth
- 18:50 - Personal branding and networking for females
- 21:23 - Help! I’ve fallen out of the top 3 of Google Screened and I can’t get back up: a webinar
- 22:06 - Challenges and opportunities for women in the legal field
- 25:45 - Building complementary relationships: a $500,000 referral network with Charley Mann
- 28:15 - Jay’s top 10 business book: Never Eat Alone by Keith Ferrazzi
- 29:42 - LinkedIn: the 24/7 networking event
- 31:31 - $4M of business through Business Network International
- 34:24 - Law firm growth and expansion/exit plans
- 37:10 - Pivoting careers and personal productivity hacks using Calendly
- 40:57 - Podcast and show recommendations: the Huberman Lab Podcast, Neil Tyra’s The Law Entrepreneur, 48 hours, 20/20, Only Murders in the Building
- 42:22 - Getting in touch with Daya on thesuccesspartner.com and LinkedIn
Good Reads:
- Traction by Gino Wickman
- Get a Grip by Gino Wickman and Mike Paton
- Start With Why by Simon Sinek
- Never Eat Alone by Keith Ferrazzi
- Designing Your Life by Bill Burnett and Dave Evans
- Futureproof: 9 Rules for Humans in the Age of Automation by Kevin Roose
Mentioned Resources:
- Check out Jay’s 2024 business and marketing planning webinar
- Contact Daya by email at daya@thesuccesspartner.com or by phone at 504.669.1020
- Follow Daya Naef on LinkedIn
- Connect with Ten Golden Rules on LinkedIn
- Follow Ten Golden Rules on Facebook
- Connect with Jay Berkowitz on LinkedIn
About Daya Naef:
Daya Naef, the driving force behind The Success Partner, specializes in fractional direction and business development services uniquely tailored for law firms. Drawing from the principles of Accomplishment Coaching, her approach encompasses life, leadership, and business coaching exclusively designed for lawyers, law firms, and entrepreneurs. With a focus on comprehensive professional development, Daya collaborates with legal professionals and entities, offering specialized training, business development, and dispute resolution services, particularly in construction law. Her expertise guides attorneys preparing for partnership and mid-career professionals seeking redirection, fostering a harmonious work-life balance. With licensure in both Louisiana and Michigan, Daya's commitment to the success of construction projects is evident in her streamlined and cost-effective dispute resolution services, reflecting a lifetime of immersion in the construction sector.
About Jay Berkowitz:
Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and in publications worldwide.
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