Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
コンテンツは Eric Wulterkens によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Eric Wulterkens またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Jumpstart your Amazon bookselling business. Join us biweekly, as we answer listener questions, cover all the important concepts you will need to understand when starting your Amazon bookselling Journey
コンテンツは Eric Wulterkens によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Eric Wulterkens またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Jumpstart your Amazon bookselling business. Join us biweekly, as we answer listener questions, cover all the important concepts you will need to understand when starting your Amazon bookselling Journey
In this episode we discuss how to figure out what you want out of your life and then leverage your business to build the life you want Get Unlimited Email support for starting your business visit https://kingsridgemedia.com/booksellersupport/ Need Inventory? Check out one of a kind inventory sourcing method for any book seller. Visit https://kingsridgemedia.com/krm-wholesale/ for more info Need more inventory? Short on time? Check out our one of a kind Automated Inventory sourcing system. Goto https://kingsridgemedia.com/amazon-automation/ to learn more…
In this episode we discuss how to manage MFN returns in your Amazon Business Get Unlimited Email support for starting your business visit https://kingsridgemedia.com/booksellersupport/ Need Inventory? Check out one of a kind inventory sourcing method for any book seller. Visit https://kingsridgemedia.com/krm-wholesale/ for more info Need more inventory? Short on time? Check out our one of a kind Automated Inventory sourcing system. Goto https://kingsridgemedia.com/amazon-automation/ to learn more…
Check out one of our networks Podcast Fox Cities Murder and Mayhem, the podcast tells the stories you will never hear of murder and mayhem in a small community in wisconsin Get Unlimited Email support for starting your business visit https://kingsridgemedia.com/booksellersupport/ Need Inventory? Check out one of a kind inventory sourcing method for any book seller. Visit https://kingsridgemedia.com/krm-wholesale/ for more info Need more inventory? Short on time? Check out our one of a kind Automated Inventory sourcing system. Goto https://kingsridgemedia.com/amazon-automation/ to learn more…
In this episode we discuss why this podcast does not have a strong emphasis on Keepa, and my thoughts on using Keepa in your business Get Unlimited Email support for starting your business visit https://kingsridgemedia.com/booksellersupport/ Need Inventory? Check out one of a kind inventory sourcing method for any book seller. Visit https://kingsridgemedia.com/krm-wholesale/ for more info Need more inventory? Short on time? Check out our one of a kind Automated Inventory sourcing system. Goto https://kingsridgemedia.com/amazon-automation/ to learn more…
In this episode we discuss why it is important to keep your processes simple in your Amazon business both for the sense of managing your business as well as scaling your business Get Unlimited Email support for starting your business visit https://kingsridgemedia.com/booksellersupport/ Need Inventory? Check out one of a kind inventory sourcing method for any book seller. Visit https://kingsridgemedia.com/krm-wholesale/ for more info Need more inventory? Short on time? Check out our one of a kind Automated Inventory sourcing system. Goto https://kingsridgemedia.com/amazon-automation/ to learn more…
In this episode we discuss what an ISBN is and why you need to understand this an Amazon Seller Get Unlimited Email support for starting your business visit https://kingsridgemedia.com/booksellersupport/ Need Inventory? Check out one of a kind inventory sourcing method for any book seller. Visit https://kingsridgemedia.com/krm-wholesale/ for more info Need more inventory? Short on time? Check out our one of a kind Automated Inventory sourcing system. Goto https://kingsridgemedia.com/amazon-automation/ to learn more…
In this episode we discuss why it is important for every business owner to think outside the box and how you can become comfortable thinking outside the box. Get Unlimited Email support for starting your business visit https://kingsridgemedia.com/booksellersupport/ Need Inventory? Check out one of a kind inventory sourcing method for any book seller. Visit https://kingsridgemedia.com/krm-wholesale/ for more info Need more inventory? Short on time? Check out our one of a kind Automated Inventory sourcing system. Goto https://kingsridgemedia.com/amazon-automation/ to learn more…
In this episode we discuss how to optimize the shipping costs when shipping items to FBA Get Unlimited Email support for starting your business visit https://kingsridgemedia.com/booksellersupport/ Need Inventory? Check out one of a kind inventory sourcing method for any book seller. Visit https://kingsridgemedia.com/krm-wholesale/ for more info Need more inventory? Short on time? Check out our one of a kind Automated Inventory sourcing system. Goto https://kingsridgemedia.com/amazon-automation/ to learn more…
In this episode we discuss policy changes and fee changes that Amazon will implement during your book selling journey Get Unlimited Email support for starting your business visit https://kingsridgemedia.com/booksellersupport/ Need Inventory? Check out one of a kind inventory sourcing method for any book seller. Visit https://kingsridgemedia.com/krm-wholesale/ for more info Need more inventory? Short on time? Check out our one of a kind Automated Inventory sourcing system. Goto https://kingsridgemedia.com/amazon-automation/ to learn more…
In this episode we discuss the uptimes of booksellings and what are the slower times for selling books on Amazon. Get Unlimited Email support for starting your business visit https://kingsridgemedia.com/booksellersupport/ Need Inventory? Check out one of a kind inventory sourcing method for any book seller. Visit https://kingsridgemedia.com/krm-wholesale/ for more info Need more inventory? Short on time? Check out our one of a kind Automated Inventory sourcing system. Goto https://kingsridgemedia.com/amazon-automation/ to learn more…
In this episode we talk about how different the rules are when you are building a business compared what we are taught in society and within a typical 9-5 job Get Unlimited Email support for starting your business visit https://kingsridgemedia.com/booksellersupport/ Need Inventory? Check out one of a kind inventory sourcing method for any book seller. Visit https://kingsridgemedia.com/krm-wholesale/ for more info Need more inventory? Short on time? Check out our one of a kind Automated Inventory sourcing system. Goto https://kingsridgemedia.com/amazon-automation/ to learn more…
In this episode we discuss the importance of looking at your business from the outside of your business and not from within and discuss how this can aid in you growing your business exponentially. Get Unlimited Email support for starting your business visit https://kingsridgemedia.com/booksellersupport/ Need Inventory? Check out one of a kind inventory sourcing method for any book seller. Visit https://kingsridgemedia.com/krm-wholesale/ for more info Need more inventory? Short on time? Check out our one of a kind Automated Inventory sourcing system. Goto https://kingsridgemedia.com/amazon-automation/ to learn more…
Check out an episode from another of our podcasts on our network, and make sure to subscribe to the full podcast on your favorite podcast player Get Unlimited Email support for starting your business visit https://kingsridgemedia.com/booksellersupport/ Need Inventory? Check out one of a kind inventory sourcing method for any book seller. Visit https://kingsridgemedia.com/krm-wholesale/ for more info Need more inventory? Short on time? Check out our one of a kind Automated Inventory sourcing system. Goto https://kingsridgemedia.com/amazon-automation/ to learn more…
in this episode we discuss the risks of starting a business out of Necessity or Oppurtunity Get Unlimited Email support for starting your business visit https://kingsridgemedia.com/booksellersupport/ Need Inventory? Check out one of a kind inventory sourcing method for any book seller. Visit https://kingsridgemedia.com/krm-wholesale/ for more info Need more inventory? Short on time? Check out our one of a kind Automated Inventory sourcing system. Goto https://kingsridgemedia.com/amazon-automation/ to learn more…
In this episode we cover amazon new inventory placement fees Get Unlimited Email support for starting your business visit https://kingsridgemedia.com/booksellersupport/ Need Inventory? Check out one of a kind inventory sourcing method for any book seller. Visit https://kingsridgemedia.com/krm-wholesale/ for more info Need more inventory? Short on time? Check out our one of a kind Automated Inventory sourcing system. Goto https://kingsridgemedia.com/amazon-automation/ to learn more…
プレーヤーFMへようこそ!
Player FMは今からすぐに楽しめるために高品質のポッドキャストをウェブでスキャンしています。 これは最高のポッドキャストアプリで、Android、iPhone、そしてWebで動作します。 全ての端末で購読を同期するためにサインアップしてください。