How Maresa Friedman Became the Executive Cat Herder We All Need

How to Scale a Business

Hector sits down with Maresa Friedman to discuss her unique approach to helping businesses thrive. Maresa, known as the "Executive Cat Herder," shares how she handles the messy realities of entrepreneurship, cuts through the noise, and identifies the blind spots holding founders back. She explains why integrating personal and professional lives is critical, pushes back against myths around success, and tells the importance of mindset and authenticity in achieving real growth. It’s an awesome conversation about the tough questions leaders need to face and the hard truths that drive meaningful change.

Chapters

• 00:00:00 - A Name You Won’t Forget
• 00:00:25 - Unpacking a Fresh Perspective
• 00:01:29 - Myths That Refuse to Die
• 00:03:15 - What’s Hiding Beneath the Surface?
• 00:04:43 - The Mindset Alchemy
• 00:06:20 - The Tug-of-War We All Face
• 00:08:57 - When Leaders Become Heroes
• 00:17:51 - Breaking Boundaries at Home
• 00:21:26 - Lessons Etched in Gold
• 00:24:09 - The Doorway to Something More

Links and Resources

• Maresa on LinkedIn
• The Executive Cat Herder
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

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