78. Mastering Amazon Sponsored Display Ads w/ Stephen Noch

The Brand Builder Show

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1y ago 42:12

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Most Amazon sellers know all about Sponsored Products ads, and good amount about Sponsored Brands ads.

But a large percentage never even touch Sponosored Display ads.

There are a lot of different settings, formats and capabilities that feel a bit alien to your run-of-the-mill PPC campaign.

However, herein lies the opportunity for growing brands to capitlize on the unique placements and strategies on offer.

To talk through all these wild and wonderful options, we brought Stephen Noch from Ocean PPC onto the show.

In this episode, we talked about how Sponosred Display ads work, who should be using them, and the best strategies to get started with.

Don’t miss this one!

Episode Links

Connect with Stephen on LinkedIn
Listen to the That Amazon Ads Podcast

Additional Resources

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Talking Points

00:00 - Introduction to Guest - Stephen Noch
00:37 - Stephen Noch’s Background
02:43 - Understanding the Full-Funnel Concept
05:15 - Crafting an Effective Marketing Strategy for Smaller Brands
08:01 - Sponsored Products vs. Sponsored Brands Approach
12:25 - Key Differences in Amazon Sponsored Display
19:10 - Amazon Sponsored Display vs. Facebook Ads: A Comparison
20:46 - Audience Targeting for Sponsored Ads
23:55 - Navigating the Creative Side of Sponsored Ads
30:56 - Additional Tips on Audience Targeting
36:09 - Key Advice on Amazon Advertising
38:19 - Where to Connect with Stephen Noch

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