Ripped From The Podcast Headlines - Marketing Maxims by Seth Godin

The Circle Sessions

This week, our featured expert, Don The Idea Guy joins host Brett Johnson to discuss various aspects of growing a podcast, including ad placement and building trust with your audience.

Don and Brett kick off the episode by diving into the increasing number of ads in podcasts and the changing perception of listeners towards ads. They explore different strategies for ad placement, including the ideal length for podcast ads. It's fascinating to hear how listeners have become more accepting of ads, understanding that they help support their favorite shows.

The discussion takes an interesting turn as Don and Brett discuss the evolution of ads in media, from no ads to subtle recommendations by hosts. They also touch on the frustration with the increasing number of ads in podcasts, particularly those picked up by networks like HubSpot. Don even shares their personal experience of using the Pocket Cast player to skip ads on their favorite podcast.

But it's not all about ads! Don and Brett also delve into the importance of trust, customer service, and acting as if people are watching. They discuss the significance of creating conditions for word-of-mouth marketing and the value of providing excellent customer service. Building trust with your audience is crucial for the success of any podcast.

As the episode wraps up, Don and Brett offer their expertise to help improve existing podcasts. They encourage listeners to reach out and brainstorm ideas for choosing the right customers, improving ad placement, and maximizing the impact of their podcast.

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/vince-mcgill/lemon-slice

License code: 2NRNUIV5VG7FU3K5

MEET DON THE IDEA GUY!

Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

You are invited to explore additional innovative possibilities by choosing one of your favorite ideas from this (or any) Five Buck Brainstorms and purchasing a more in-depth custom idea generation session from Don The Idea Guy on that (or any other) subject. Visit the Brainstorm page on the Don The Idea Guy website for more details.

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [e-mail].

The Circle of Experts are:

Yasmine Robles from Robles Designs

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy, from Circle270Media Podcast Consultants

Copyright 2024 Brett Johnson, My Podcast Guy™

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