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コンテンツは Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing. によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing. またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal
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96: Is Your Account Based Marketing Strategy Driving Revenue or Just Filling the Pipeline? - with Kristina Jaramillo, President at Personal ABM

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Manage episode 463725593 series 3423051
コンテンツは Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing. によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing. またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

Like WIB2BM? Show us some love with a rating or review today! <3

--

In this episode of "Women in B2B Marketing," host Jane Serra delves into Account-Based Marketing (ABM) with Kristina Jaramillo, President of Personal ABM. They discuss the evolution of ABM, emphasizing its role in driving revenue and aligning sales and marketing efforts. Kristina highlights best practices, such as understanding the entire buyer's journey and creating tailored content. She also stresses the importance of strategic alignment and collaboration between sales and marketing teams. The episode provides valuable insights for marketing professionals looking to implement or refine their ABM strategies for better business outcomes.

Jane and Kristina talk through:

  • The definition and evolution of Account-Based Marketing (ABM)
  • Best practices for implementing ABM strategies
  • The importance of aligning sales and marketing efforts
  • Focus on driving revenue rather than just filling the pipeline
  • The role of tailored content and messaging in ABM
  • Strategies for identifying and targeting key accounts
  • The significance of understanding customer needs and organizational context
  • Collaboration between sales and marketing teams for effective ABM
  • Challenges and common mistakes in ABM implementation
  • The long-term commitment required for successful ABM strategies

Key Links:

Guest: Kristina Jaramillo: https://www.linkedin.com/in/kristinajaramillo/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Personal ABM: https://www.personalabm.com/

  continue reading

100 つのエピソード

Artwork
iconシェア
 
Manage episode 463725593 series 3423051
コンテンツは Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing. によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing. またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

Like WIB2BM? Show us some love with a rating or review today! <3

--

In this episode of "Women in B2B Marketing," host Jane Serra delves into Account-Based Marketing (ABM) with Kristina Jaramillo, President of Personal ABM. They discuss the evolution of ABM, emphasizing its role in driving revenue and aligning sales and marketing efforts. Kristina highlights best practices, such as understanding the entire buyer's journey and creating tailored content. She also stresses the importance of strategic alignment and collaboration between sales and marketing teams. The episode provides valuable insights for marketing professionals looking to implement or refine their ABM strategies for better business outcomes.

Jane and Kristina talk through:

  • The definition and evolution of Account-Based Marketing (ABM)
  • Best practices for implementing ABM strategies
  • The importance of aligning sales and marketing efforts
  • Focus on driving revenue rather than just filling the pipeline
  • The role of tailored content and messaging in ABM
  • Strategies for identifying and targeting key accounts
  • The significance of understanding customer needs and organizational context
  • Collaboration between sales and marketing teams for effective ABM
  • Challenges and common mistakes in ABM implementation
  • The long-term commitment required for successful ABM strategies

Key Links:

Guest: Kristina Jaramillo: https://www.linkedin.com/in/kristinajaramillo/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Personal ABM: https://www.personalabm.com/

  continue reading

100 つのエピソード

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