How I Grew My Vacation Rental Business From Scratch Using Social Media with Emily Lethgo

Direct Booking Success Podcast

If you're feeling overwhelmed and struggling to consistently create engaging content for your property on social media, then you are not alone! It can be challenging to come up with fresh ideas and maintain a consistent posting schedule, but there are strategies to make it easier and more effective.

Direct booking success to me means creating something that is mine through branding my own website and successfully being able to host guests through my own efforts. -Emily Lethgo

My special guest is Emily Lethgo.

In this episode, you will be able to:

• Maximize Your Bookings: Uncover strategies for increasing direct bookings and boosting revenue.
• Amplify Your Reach: Learn how to leverage social media to effectively market your property and attract more guests.
• Captivate Your Guests: Discover the secrets to creating compelling and engaging content for your short-term rentals.
• Elevate Your Brand: Explore the benefits of personal branding in the hospitality industry and how it can set you apart from the competition.
• Master Hashtag Power: Unlock the key tips for using hashtags on Instagram to enhance your property's visibility and engagement.

Emily Lethgo, a marketing enthusiast and property owner, shares her journey of entering the world of short-term rentals through social media. With a background in business, Emily's passion for branding and storytelling led her to successfully market her property, leveraging the power of content creation and community building. Her practical insights on using social media for property marketing and the benefits of personal branding in the hospitality industry provide valuable strategies for property owners seeking to enhance their online presence and drive direct bookings. Emily's unique perspective and experience offer actionable tips for creating engaging content and utilizing hashtags effectively on Instagram, making her a trusted voice in the realm of direct booking success.

Connect with Emily:

Instagram: https://www.instagram.com/emilylethgo/

Tiktok: https://www.tiktok.com/@emilylethgo

Website: https://www.hostwithemily.co/thecontentcollective

Use the code DBS to get the special $7 offer

The key moments in this episode are:

00:00:00 - Introduction and Getting Started in Hosting

00:03:45 - Building a Community and Collecting Emails

00:07:21 - Choosing Direct Bookings Over OTAs

00:09:53 - Importance of Content Creation and FOMO Marketing

00:13:57 - Leveraging User-Generated Content for Property Promotion

00:14:26 - Leveraging Social Media Content

00:15:11 - Building Interest and Consistency

00:16:47 - Tailoring Content for Different Platforms

00:21:12 - Maximizing Hashtags for Visibility

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub For Hospitality: https://www.facebook.com/groups/marketinghubforhospitality