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The Role of Fun in B2B Content Marketing with Bethany Fagan
Manage episode 362784320 series 3337766
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What do you get when you mix fun, pop culture topics with instructional, educational content about your product?
According to this B2B Content Strategist guest Bethany Fagan, Head of Content Marketing at PandaDoc, you get content that draws your audience back time and time again, entertaining and educating them, all while keeping your product top of mind for when they’re ready to make a purchasing decision. Sounds great, right?
In this episode, find out more about the systems and processes behind this successful strategy, how diverse personalities in a team helps push content forward, doing more with less, taking risks and lots more.
Our host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Find out about:
- The best tools for a small team
- Creating successful ‘edutainment’ content
- Clever repurposing in the face of budget cuts
Important Links & Mentions
- PandaDoc https://www.pandadoc.com/
- Bethany on LinkedIn https://www.linkedin.com/in/bethanyfagan/
- Amy on LinkedIn https://www.linkedin.com/in/amywoods
- Content 10x: https://www.content10x.com/
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