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Finding your hyper niche - with Jen Sulak from Weirdo Weddings
Manage episode 456360722 series 3331587
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Today I am talking with Jen Sulak about how she found her hyper niche in the wedding industry with her brand 'Weirdo Weddings'. Originally known as 'Pink Light Images', Jen went through a transformational time in 2020 and realised she needed to lean further into her authentic self, and Weirdo Weddings was born.
In this episode we discuss how to 'niche' well, how to show up yourself online and why you need to find your people in the wedding industry.
Time stamps:
00:08 - Building a Cohesive Brand Identity
04:22 - Overcoming Intimidation in the Wedding Industry
10:27 - The Journey into Wedding Photography
17:42 - Embracing the Weirdo Weddings Niche
25:01 - Finding Your Niche and Doing the Work
27:56 - Embracing Creativity and Niche Marketing
34:50 - Embracing Authenticity and Overcoming Fear
42:01 - Finding Your Community
Mentioned in this episode:
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