Bringing humour into your wedding business with Beth Sherman

Wedding Pros who are ready to grow - with Becca Pountney

Today I'm chatting with Emmy Award winning comedian turned wedding speech writer Beth Sherman. She shares her personal story of getting into comedy, her tips on how as pros and venues we can improve our guests experiences of giving a speech and her insight into how we can all bring more personality and humour into our businesses.

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Find out more about Authentically Funny Speeches.

Time Stamps:

Comedy Writing and Stand-Up (00:00:00) Beth shares her background in comedy writing and stand-up, influenced by her family and love for comedy.

Transition to Working in Entertainment (00:02:43) Beth discusses her transition into working in writers' rooms for comedy variety shows and developing the skill to be funny in someone else's voice.

Starting the Wedding Speech Business (00:08:58) Beth shares how she started her business, initially taking on work through Upwork and finding her passion for helping people with speeches.

Overcoming Challenges and Finding Support (00:11:16) Beth discusses her pragmatic parents and the importance of hard work and determination in pursuing her career in comedy writing.

Working in the Wedding Industry (00:16:35) Beth talks about the meaningful experiences and emotional support involved in working with clients for wedding speeches.

Growth Strategies for Wedding Speech Business (00:17:05) Beth explains the evolution of her business, from using Google ads to focusing on content marketing through YouTube for lead generation.

The Dads are the Higher Ticket Clients (00:21:36) Beth discusses how the fathers of the bride tend to be her higher ticket clients due to their age and financial capacity.

The Pressure of Wedding Speeches (00:23:32) Becca and Beth talk about the pressure on non-professional speakers at weddings, and Beth shares her opinions on delivering successful wedding speeches.

Setting Speakers Up for Success (00:24:20) Beth explains how wedding professionals can set up speakers for success, including providing clear instructions and positioning the speaker for better visibility.

The Importance of Clear Audio (00:31:11) Beth emphasizes the importance of clear audio for speeches, highlighting the impact on delivering jokes and connecting with the audience.

Using Humor in Social Situations (00:34:40) Becca and Beth discuss the role of humor in social interactions, providing tips on using humor to build connections in various settings.

Listening to Customers (00:40:18) Beth reflects on the importance of listening to customer needs and preferences when creating products and packages for her business.

Mentioned in this episode:

Summer Support!

Looking for support with your wedding business or venue this season? I have put together some options for you. Wedding Pro Agency: Hand over some of your admin tasks to my team to give you some time back this summer. From social media posting to website updates, email sequences and crm set up, there are lots of ways we can help you. One to One support: I have two spaces to offer one to one support from June - August to help keep you in track. If you are interested, drop me an email: [e-mail]

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