Checking In with Judy Shaw About the NYSE Comms Machine

Just Checking In

Episode show notes:

Welcome to another episode of Just Checking In! Today our guest is Judy Shaw, the person in charge of corporate communications connected to listings and media relations at the New York Stock Exchange. She is also the host of "What's the Fund?" and one of our personal favorites, "NYSE Floor Talk," where she has conducted interviews with some of the most well-known CEOs, celebrities, athletes, Oscar winners, and VIPs of all time. This expert in comms with more than 25 years of experience, joins the conversation to talk how she achieved her big city dream, how to use media to showcase companies in creative ways, how the “NYSE Floor Talk” was born, plus some crazy stories from the trading floor.

Join technology comms pros Becky Buckman and Keyana Corliss as they cut to the heart of today’s tech-news cycle and the general craziness that is high-tech corporate communications right now. With a short, not-too-serious take on the industry - with plenty of humor and irony thrown in - they’ll bring you the best in the biz, across comms and media together, for one-of-a-kind insights and perspectives you won’t hear anywhere else!

Jump straight into:

01:06 - Becky’s latest podcast obsession - “It’s called Bone Valley. Have you heard of it?”

02:52 - The power of storytelling in the comms industry - “You have to be a really good storyteller to do well in this role.”

04:21 - Introducing Judy Shaw - “We have Judy Shaw on the show today. I think she's actually done an incredible job of turning what's supposed to be sort of like a financial transaction, right? Buy my stock. Sell my stock. It's the floor of the New York Stock Exchange. She's brought storytelling down to the New York Stock Exchange.”

08:34 - Judy’s story, from law to media relations - “ I started working in the general counsel's office as an admin, and I was like ‘wow, I'm here, here I am’, and then I was like, ‘oh, general counsel, admin’, not all the fun and excitement, you know, of the New York Stock Exchange”

13:58 - Creative ways to showcase companies - “ Through the years, you know, we've had many different things that have happened here on the floor, you name it, it's pretty much been done. Years and years ago where we had a horse on the floor.”

17:35 - The birth of NYSE Floor Talk - “An interview series where we were gonna focus on all the amazing things that were happening here at the New York Stock Exchange. Talking to CEOs that are coming through the building, but not just limited to CEOs.”

21:19 - How to work with other comms leads? - “A lot of times, you know, we'll just see kind of a blend of everything we're working together, right? Because we're all chasing that common goal, right? We want to maximize on, on opportunities for the client.”

24:09 - Memories from NYSE Floor Talk - “ I took a picture with him and then just a few years ago when he won the Oscar with Lady Gaga, it was a whole big thing with Lady Gaga. So I then said ‘oh, let me post my picture with Bradley Cooper.’”

28:05 - Judy’s 9/11 experience - “The markets are resilient and they're remaining open. And that's a very important day here at the NYSE, you know, for the trading floor. And we market every year. And it really means a lot to everyone that was here on the floor during that time. You know, that changed the world at that point.”

Episode resources:

Judy Shaw’s LinkedIn, Twitter and Instagram

Thank you for listening to Just Checking In by Battery Ventures. Go follow Becky and Keyana on social media to know more about them. If you enjoyed this show leave a review and help us find new audiences!

This show is produced by StudioPod Media in San Francisco. Teresa Buchanan is the Show’s Producer. Nicole Genova is the Show Coordinator. Show notes are provided by nodalab.