183. Client Case Study: Lily Par

Kiss My Aesthetic Podcast

Step onto the green and join Michelle and Kendall Kinsman in discussing women's activewear and Lily Par's branding project with MKW Creative Co. From lessons as an early-stage entrepreneur to brand vision and the secrets to creating a brand that’s not just a store but a destination, get ready for a hole-in-one episode. Kendall Kinsman is the founder and owner of Lily Par, an elevated activewear boutique specializing in golf, tennis and pickleball apparel and accessories. Kendall has curated a collection of brands that provide the necessary function on the course and court so Lily Par customers can look their best, feel their best and play their best. Before starting Lily Par, Kendall worked in corporate finance for over 14 years. As a former Director of Financial Planning & Analysis and Asset Manager of Commercial Real Estate, Kendall was able to develop a wide breadth of technical and interpersonal skills. At Lily Par, Kendall is leveraging her career accomplishments with her passion for golf and fashion ------------------------ In today's episode, we cover the following:

• Kendall's origin story
• The increase of femininity in activewear
• Getting started on Lily Par
• Brand vision and naming
• Barriers to entry into sports
• Realizing she needed professional branding
• Creating a memorable boutique experience
• Lessons in entrepreneurship
• Why branding is important
• Lily Par's 6-12 month plan
• Brand selectivity

----------------------- GUEST INFO: To learn more about Kendall and Lily Par, follow them on Instagram @LilyPar_SD, visit their website, LilyPar.com, and shop in-store when they open at 7606 Gerard Avenue in Downtown La Jolla. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard