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Harrison Coerver - Race for Relevance 10 Year Update | Ep #54
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Harrison Coerver is president of Harrison Coerver and Associates, a consulting firm specializing in strategy and planning for associations and other tax-exempt membership organizations. He is also co-author of Race for Relevance and Road to Relevance.
With the release of the 10th anniversary edition of Race for Relevance, we reflect back on how the concepts in the original book have stood the test of time for associations and how trends we identified back then have accelerated as a result of the pandemic.
The new edition has been updated with new research findings and relevant case studies along with some new conversation starters we're covering in this episode:
- Competency based boards
- Program and service evaluation
- Digital first strategy
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