A new mindset for doing business - which Activist Leader are you?’ with Jon Miller, Author and Partner, Brunswick Group.

The Marketing Society podcast

Continuing with our Sustainable Leadership mini-series, in this second episode we’re joined by the brilliant Jon Miller, author and Partner at Brunswick Group, leading their Sustainable Business Practice. We wanted to catch up with Jon to talk about a subject which led him to co-author the book, The Activist Leader.

Join us as we dive into the activist mindset and how anyone can become an activist leader, something business and the world needs right now.

Jon shares five key archetype activist leaders, what they are and how they show up – something all our listeners can explore and find out which Activist Leader archetype you are.

Jon states that “there is more than one leader in an organisation and having the spirit of activism is what creates you as a leader, and that is the animating force of leadership – the definition of leadership.” Leadership isn’t just for the c-suite, when it comes to people and planet, we can all (and should) be leaders.

The need for more than one activist leader and connecting them is fundamental to progress and change, Jon talks about “pockets of activism” which can be found all around organisations, and how input from these activist leaders is critical to commercial imperatives and enabling the long-term sustainability of a business. Every organisation needs to be asking, “what are the consequences of not doing this?”

We could have talked to Jon for hours, he shares so much of his experience as well as giving great examples of brands, leaders and action.

Tune in and have a notepad and pen ready!

Join us on this episode as we talk to Jon about:

• How organisations are inextricably part of the big issues, and how they can be part of the solutions too.
• The five key archetype activist leaders – which one are you?
• How to find your activist leaders.
• The role of marketing and the need for strategic rigour and creative courage.
• ·How Marketers are bad at marketing themselves.
• Learning how to think ‘systems’ in order to drive progress.
• How Marketers can change the conversation.

For more, follow and connect with Jon on LinkedIn - https://www.linkedin.com/in/jonmillerxx/

Visit The Activist Leader website for more info on finding out about his book and the 5 archetypes.

Open for Business - The initiative supporing LGBTQ rights

Another great episode in our Sustainable Leadership mini-series. More to come. Stay tuned. And if you love the podcast, do share with colleagues, peers and friends.

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