Thrive Market’s Winning Growth Formula: Velocity x Win Rate x Impact = Growth

The Breakout Growth Podcast

In this week’s episode of The Breakout Growth Podcast, Sean Ellis and Ethan Garr chat with Jonas Klink, Thrive Market’s Vice President of Product Management & Design. Thrive Market is a subscription-based online grocery delivery service that aims to make healthy living easy and affordable for everyone.

And that is a perfect fit for Jonas, who has over 15 years of experience in eCommerce working at companies like eBay, Walmart, and WeightWatchers. As he thought about the next chapter in his career, Jonas wanted to find a mission-driven company where he could make a difference, and Thrive is proving to be the right place for him to have that impact.

So in this conversation, we dig deep into Jonas’ growth approach and his passion for building organizational learning velocity. Scientific rigor is at the heart of his process, but speed is key. He explains that to keep growth flowing, tests must focus on answering hypotheses, but they cannot get bogged down by everything else needed for broad distribution.

If you have ever struggled to manage design in a high-tempo testing environment you will particularly enjoy this conversation. Jonas and his team have built a culture where UX and product are deeply connected so that design can flow into experimentation without encumbering it.

And that is just the beginning. From his use of the RICE prioritization framework to building alignment around a North Star Metric, Jonas is building the culture of experimentation most of us strive for as we look to accelerate growth.

So join us as we dive in with Jonas Klink and find out what’s driving breakout growth success at Thrive Market.

We discussed:

* Sustainability, healthy living, and 18 million orders: (05:11)

* Bringing experience from Walmart, eBay, and Jet.com to Thrive Market : (10:08)

* Organizing for rapid experimentation and great design: (14:54)

* Building a growth language where learnings replace failures: (30:58)

* The importance of lightweight process for teams: (39:11)

And much, much, more . . .

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