Lead Generation: The Power of Quiz Marketing - Maxwell Nee - ScoreApp

Marketing B2B Technology

Maxwell Nee, Chief Revenue Officer at ScoreApp, joins Mike to discuss quiz marketing and how businesses can engage potential customers through interactive quizzes that not only entertain but also provide valuable insights into their needs.

Maxwell shares his thoughts on the evolving marketing landscape and emphasizes the importance of personal connections, as audiences increasingly seek authenticity and transparency from the brands they engage with.

About ScoreApp

ScoreApp is a lead generation and customer engagement platform that helps businesses create interactive scorecards to capture valuable data, qualify leads, and personalize user experiences. By using tailored assessments, businesses can gather insights about their audience, streamline onboarding processes, and enhance marketing strategies. This data-driven approach empowers businesses to convert leads into loyal customers effectively. ScoreApp is widely used across various industries, including coaching, finance, and fitness, to boost engagement and drive results

About Maxwell Nee

Maxwell Nee is the Chief Revenue Officer of Scoreapp, a Quiz Marketing Platform with 6,800 paying clients. He's also a multi-award winning entrepreneur, bodybuilder & dancer. He’s been featured in TV, Radio, Forbes, Singapore’s The Business Times & The Australian Business Review.

Time Stamps

00:00:42 - Maxwell Nee's Career Journey
00:01:43 - What is ScoreApp?
00:02:23 - Quiz Marketing Explained
00:06:17 - Setting Up a Campaign with ScoreApp
00:09:41 - Balancing Brand and Lead Generation
00:12:04 - Future of Marketing Tools
00:12:57 - The Importance of Personal Connections
00:17:06 - Actionable Advice for Quiz Marketing
00:18:42 - Key Marketing Advice
00:20:46 - Advice for Young Marketers
00:21:55 - Contact Information and Book Reminder
Quotes

"I totally burnt out, realized I hated it, couldn't be an employee anymore, and jumped into the self-employed world." Maxwell Nee, Chief Revenue Officer at ScoreApp

"It uses quiz marketing. So uses the engagement of filling out like a quiz or like a personal assessment." Maxwell Nee, Chief Revenue Officer at ScoreApp

"Our internal mantra is that we're here to force our customers to be successful." Maxwell Nee, Chief Revenue Officer at ScoreApp

Follow Maxwell:

Maxwell Nee on LinkedIn: https://www.linkedin.com/in/maxwellnee/

ScoreApp website: https://www.scoreapp.com/

ScoreApp on LinkedIn: https://www.linkedin.com/company/scoreapp/

Follow Mike:

Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

Napier website: https://www.napierb2b.com/

Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

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