Podcast: Image SEO Tips - tips for optimizing your Website Images to rank better in the search engines. https://seokingpins.com/image-seo-tips/ Why should you care about image optimization? Google has started showing more relevance to mobile-friendly content in recent years. This means that if your site isn't mobile friendly, your chances of ranking high on organic searches are decreasing. Mobile searchers will see different results compared to desktop searchers. Because of this, it's important to ensure that your site is optimized for both devices. It’s also worth noting that Google uses images as an indicator of how relevant each page is to a user query. Images are a great way for Google to understand which pages are more relevant than others – so they're likely to appear above other related pages. For example, if someone types “golf clubs” into Google, you'll probably find plenty of links featuring golf images. However, if someone types “cheap golf clubs,” you might find fewer links because there aren't many golf clubs available at a cheap price. This is why it's important to optimize images for search engines. A study conducted by Stanford University suggests that images increase traffic from Google by as much as 1,000%. In fact, according to a report published by Statista, Google ranks nearly twice as many images per page as it did six years ago. How to optimize images for search engine visibility There are three major aspects of image optimization that you need to keep in mind when preparing your site for the search engines: Resizing your images. It's critical to resize your images before uploading them to your site. Resizing images helps reduce file sizes and makes your images easier to read. You can use free online tools such as TinyPNG or ImageOptim. Image file names. When you upload images, make sure that you include the proper file name extensions (e.g.,.jpg,.jpeg, etc.) to identify the type of image that you uploaded. Keep in mind that there's a limit as to how many characters you can use in your filenames. Image description. Search engines like Google want to provide users with quality information that answers their questions. They won't use images without proper descriptions, so if your images don't include descriptions, you could be missing out on potential leads. Here are some tips for using images on your website: Add alt attributes to all images on your site. An alt attribute allows search engines to better understand what your images represent. You can also use the alt attribute to describe the images themselves. Use responsive images whenever possible. Responsive images allow your users to view images on any device, no matter what type of screen size they have. Include metadata to describe your images. Metadata includes everything that Google needs to know about the image. This includes things such as the height, width, and file size of the image. Make sure that your text complements the images. If your images are beautiful but your text doesn't match up to it, people may get bored reading your articles. https://seokingpins.com/…