Episode 16: Sales Vs Marketing

Sales Self Talk with Ryann Dowdy

Whether you're running a small business generating a modest monthly income or overseeing a larger enterprise raking in substantial revenue, one common challenge persists – the need for absolute clarity on the distinctive roles that sales and marketing should play.

The burning question? How do we ensure that these two critical components work in seamless harmony to ensure more clients - and more revenue?

In this episode of Content + Conversations, we’ll explore the importance of distinguishing between sales and marketing, aligning strategies, connecting goals, and having the right people in the right roles to achieve better results.

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Episode Highlights:

• The different roles sales and marketing play within your business

• The Marketing Marathon and the Sales Sprint

• Which department handles the top + bottom of the funnel

• Alignment in your sales and marketing strategies

• Intertwining the goals of sales and marketing so everyone wins

• How looking for a unicorn typically results in subpar results

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