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Season C - Ep. 4: Tracy Eiler, CMO at OpenSesame, on Changes in SaaS Marketing
Manage episode 430498499 series 3248051
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Tracy discusses changes in marketing over the past several years and the first things she did after joining OpenSesame as CMO.
BIO
Tracy Eiler has driven marketing strategy for companies with a variety of revenue models including freemium, high velocity/small business, mid-market, enterprise, and OEM. She has start-up, public company, and M&A experience, and has marketed to line-of-business executives, end users, IT, and C-suite.
Over her career, Tracy also held CMO positions at Alation, InsideView, MarkLogic, and senior marketing roles at Ingres (now Actian), Postini (acq. by Google), and Business Objects (SAP company).
TIMESTAMPS
01:15 Making changes after joining a new company as a CMO
04:35 Evaluating Marketing strategies from the outside
09:35 Measuring contents’ ROI
12:15 What is OpenSesame?
19:35 Go-to-Market Strategy, and Role of Partnerships
24:25 Building a Pipeline
29:25 KPIs to measure Product Marketing
38:50 Changes in SaaS marketing over the years
42:40 ChatGPT and AI in Marketing
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