Sales Reps Ride The Relationship Rollercoaster with Larry Levine

Rethink The Way You Sell

While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy!

This is an enhanced audio version of the Deeper Thought post Sales Reps Ride The Relationship Rollercoaster While Sales Professionals Invest In Relationships by Larry Levine, including an interview with the author.

The ups and downs of sales relationships, like personal relationships, can feel like riding a roller coaster. How often you stay on the ride can separate you from a sales rep and a sales professional. We're bracing for the loopty loops in this edition of Deeper Thought.

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Sales Reps Ride The Relationship Rollercoaster While Sales Professionals Invest In Relationships.

I believe we live in a business world where relationships matter.

How you develop, nurture and build a healthy relationship funnel will play a significant part in the strength of your sales funnel.What defines a client relationship?What does a relationship look like to you?

I'd like for you to think about this:The relationships you think you have with your clients; do they feel the same way about their relationship with you?

When was the last time you asked your clients what they expect in a business relationship and with YOU? Try it, you may learn something!

STOP RIDING THE RELATIONSHIP ROLLERCOASTER

The relationship between you and your clients is much more than the brief purchase of a product, a service or a solution. It is about a personal connection. It's about the bond you form based upon trust, credibility and mutual respect.

Rollercoasters, they have ups and downs, twists and turns; some would say just like relationships.Unfortunately for many in sales, the relationship rollercoaster has been built on the tracks of low trust and commitment.

According to relationship coach Kyle Benson,

"I define the relationship roller-coaster as a relationship that has a few emotional highs full of connection, fulfillment, and intimacy followed by longer lows of disconnection, and then back up again. Up and down, just like a roller coaster, except not as fun as the theme park you went to as a kid."

Sales professionals avoid the relationship rollercoaster by:Continually building new relationships by diversifying their networksGiving as much as they expect to get from every relationshipConstantly pruning, renewing, and reshaping their networks frequently

INVEST AND COLLECT

In sales, investing in your clients and the relationships you have with them is one of the most rewarding investments you can make. These relationships will open up new doors and provide you with new opportunities that would have been unheard of otherwise.

I will leave you with this...

Without building your “relationship capital” with your clients then how can you keep a consistent, well flowing sales funnel?

Without investing in building deep meaningful connections with your clients then how can you expect to reap the benefits that relationship has to offer?

What will you do to keep off the relationship rollercoaster?

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