Finding Your Niche to Market Your Restaurant | Jeff McFadden
Manage episode 426635522 series 3563702
Jeff McFadden, founder of The Smoked Taco and Wallabies Smokehouse, shares his experiences in building successful restaurant brands. He emphasizes the importance of finding a unique niche and creating something that stands out from the competition. Jeff also discusses the challenges of scaling a business and the need to address operational issues as you grow. He highlights the value of having a strong team and empowering them to take ownership. Jeff encourages collaboration and learning from other restaurant owners in the industry.
Keywords
restaurant brands, niche, uniqueness, scaling, operations, team, collaboration
Takeaways
- Find a unique niche and create something that stands out from the competition.
- Address operational issues and build a strong team before scaling.
- Empower your team and give them opportunities to grow.
- Collaborate and learn from other restaurant owners in the industry.
Sound Bites
- "Let's do something that maybe jumps off a social media page."
- "Operationally, build something that isn't dependent on me."
- "Opening more locations only works if you have a spot that's doing well."
Chapters
00:00 - Introduction and Background
06:06 - Origin Stories of The Smoked Taco and Wallabies Smokehouse
08:17 - Successful Marketing Strategies for Restaurant Brands
12:57 - Knowing When to Expand and Scale
27:37 - Connecting with The Smoked Taco and Wallabies Smokehouse
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