Finding Your Niche to Market Your Restaurant | Jeff McFadden

Restaurant Rocket Fuel

Jeff McFadden, founder of The Smoked Taco and Wallabies Smokehouse, shares his experiences in building successful restaurant brands. He emphasizes the importance of finding a unique niche and creating something that stands out from the competition. Jeff also discusses the challenges of scaling a business and the need to address operational issues as you grow. He highlights the value of having a strong team and empowering them to take ownership. Jeff encourages collaboration and learning from other restaurant owners in the industry.

Keywords

restaurant brands, niche, uniqueness, scaling, operations, team, collaboration

Takeaways

• Find a unique niche and create something that stands out from the competition.
• Address operational issues and build a strong team before scaling.
• Empower your team and give them opportunities to grow.
• Collaborate and learn from other restaurant owners in the industry.

Sound Bites

• "Let's do something that maybe jumps off a social media page."
• "Operationally, build something that isn't dependent on me."
• "Opening more locations only works if you have a spot that's doing well."

Chapters

00:00 - Introduction and Background

06:06 - Origin Stories of The Smoked Taco and Wallabies Smokehouse

08:17 - Successful Marketing Strategies for Restaurant Brands

12:57 - Knowing When to Expand and Scale

27:37 - Connecting with The Smoked Taco and Wallabies Smokehouse