Jo Gaines: Unpacking the Future of Sales with Salesforce

Redefining Sales with Abbie White

Jo Gaines has spent over 20 years working for and with technology and media companies. Since 1999, she has worked for various digital-first companies and networks, including Krux, CBS, Yahoo, Kidspot, Sensis and Salesforce.

As Area Vice President, ANZ, Retail & Consumer Goods, Salesforce, Jo leads the company’s business development and go-to-market for the Retail and Consumer Goods industry. She is a thought leader and industry advisor and has been at Salesforce for 7 years following the Salesforce acquisition of Krux in 2016. Prior to joining Krux to build out their APAC business (which was acquired by Salesforce in November 2016), she served as chief revenue officer at Brandscreen, an independent demand-side platform provider where she managed the Australian commercial and marketing team supporting more than 80 active accounts. Prior to Brandscreen, she was the GM of consumer brands at CBS Interactive and Sales Director at Yahoo!7. Jo also launched and served as CEO of Digital Media Options Pty, Ltd, a digital media consultancy specialising in optimising and monetising digital assets for brands.

We recorded this episode last August and we cannot wait to share this with you.

In this episode of the Redefining Sales Podcast we explore:

• Leading a hybrid workforce
• Why industry-aligned sales teams are now essential
• How to sell effectively from home
• The future of sales
• AI for sales
• Data-driven selling
• Love languages
• Smarketing for success
• Storytelling in sales

Check out Jo Gaines:

► LinkedIn: https://www.linkedin.com/in/jogaines/

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► LinkedIn: https://www.linkedin.com/company/salesredefined/

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► Download the whitepaper here: https://whitepaper.salesredefined.com.au

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►Redefining Sales Podcast Playlist: https://tinyurl.com/Redefining-Sales-Podcast