REALTOR®: Are You a TEXT Offender?

Real Estate Training & Coaching School

Realtors: Are you a TEXT Offender? Have you broken any texting rules today?

Are you tired of your text messages causing more confusion than closings in the real estate world? Wondering if you may have offended a prospect? Curious why you’re being ghosted at times?

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We've curated the ultimate guide to texting etiquette for agents. From dodging grammatical gaffes to perfecting your timing, these ten rules are your secret weapon for text message triumph.

Rule #1: Keep it Professional, Not Personal: Save the emojis and slang for your personal chats. In business, we use proper language and leave the LOLs for after-hours. Use real words to do real business.

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If this is what your text sounds like, you’re breaking Rule #1 for texting in business:

“OMG, I was ROFL when my BFF told me, TBH, about her date last night. It was TMI, but LOL, I couldn't stop laughing! You gotta love things IRL!"

Rule #2: Grammar Police on Duty: Avoid committing grammatical crimes in your texts. Remember, autocorrect is not your friend, but proofreading is! Check your work before you hit send! There, their and they’re are not interchangeable! Use punctuation. “ Let’s eat Grandpa” differs from “Let’s eat, Grandpa!”

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Rule #3: Identify yourself! Don't confuse your recipient. Start your texts with your name to avoid confusion. Unless you're texting a psychic, they won't know it's you without a little help. Use your last name so you’re not confused with Bob the Dog Walker, Larry the Lazy Lender, or someone with a similar phone number who is NOT you!

Rule #4: Timing is Everything: Just because you woke up at 2 am with real estate night sweats and want to alleviate your stress by banging out a text does not mean the other agent, your buyer prospect, your seller client, or the appraiser wants to share your insomnia. Respect the clock and save business conversations for business hours. This also applies to time zones. 9 am in New York is not 9 am in Hawaii. There are tons of time zone converter apps, so don’t guess!

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Rule #5: Get Straight to the Point: Don't beat around the bush in your texts. Be as clear and direct as possible. Remember, we're not writing mystery novels here. Less is more. You can get back-burnered, lowered in priority, or deleted when you write too much. Don’t make it such a heavy lift for your readers!

Rule #6: Privacy Please: Keep confidential information from your text conversations. You don’t want to sway a negotiation wrong, over-share, or breach your agency relationship. No negotiation should be done via text. States have laws about what constitutes an agreement, a digital signature, or a contract. Just because you have E & O insurance doesn’t mean you should have to use it!