10 Secret Listing Lead Sources Revealed (Part 1)

Real Estate Training & Coaching School

Real estate agents, this three-part podcast series, 10 Secret Listing Lead Sources Revealed. This is part 1. These secret sources are full of motivated sellers who are ready to list with you. They are also prospects most agents don't know about or aren't actively prospecting.

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Prospect the For Rent By Owners.

This is a little-appreciated source of business, but an excellent one to proactively pursue. The advantage here is that these are usually small or medium investors, they advertise single-family homes, doubles, multi families, all with the phone number to reach them!

It’s one of the easiest scripts we teach in Premier Coaching. Assuming the home is still available, find out if the owner would consider selling it versus renting it. They will either say no or they’ll ask you what price you think you could achieve for them. Do a Comparative Market Analysis and look at the numbers together. It’s a very business-like conversation. Many times you’ll find that one call can lead to multiple opportunities.

Prospect Assisted Living Care housing coordinators.

This is another source that most agents don’t consider. When a person moves to a facility like this, they typically pay for it by selling their home and using the equity to pay for their housing and services at the Assisted Care home.

There is always a contact who manages these incoming new residents. Become their liaison and assist with the transition of people who need to sell before they can make that move! Start by having coffee with the intake advisor, share your pre-listing package with them, and enhance your services by knowing estate sale companies, pet rescues, estate attorneys, and other useful contacts. Become a resource and they will reciprocate.

Identify and contact the owners of developable parcels of land.

Speak to the owners about selling those parcels. Bring the land opportunity to small or medium-sized builders. Depending on the zoning, they may build single-family, tiny homes, multifamily, duplexes, patio homes, or commercial buildings. Sell the land to the builder, list what they build, and bring the buyers. This is another example of having one relationship which leads to multiple opportunities.

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