Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Fokus pada tujuan. Pencapaian orang lain adalah spion yang cukup dilihat sekilas dan diambil baiknya biar kita bisa berhati2 mengambil langkah ke depan atau melaju semakin kencang menyalip penghalang jalan di depan kita
Rasa benci itu dipupuk oleh luka. Luka yang ditabur garam akan semakin menganga. Maka sembuhkanlah luka dengan kelapangan dan keberanian untuk menerima serta melakukan perubahan
Jadi awardee itu satu rizki yang harus disyukuri. Tapi keringat, kerja keras dan usaha tidak boleh berhenti. Ada satu misi mengemban amanah umat membawa kebermanfaatan dengan ilmu yang barokah.
Sudut pandang interaksi pria dan wanita dalam kehidupan umum fokus pada aspek ta'awun (tolong menolong). Interaksi jinsiyah dalam rangka pemenuhan gharizah nau' yang melibatkan laki2 dan perempuan hanya ada dalam ikatan pernikahan. Ketika terlaksana maka akan timbul ketentraman di tengah masyarakat
Ramdhan yang sudah siap menyapa, berkumpul dengan keluarga, apalagi WFH, ditambah ketidakjelasan nasib di perantauan maka pulkam adalah jawaban. Tapi pernahkah kita berpikir berapa potensi penyebaran covid-19 yang kita timbulkan jika terjadi pergerakan massa yang besar dr wilayah episentrum ke berbagai daerah?…
Sering kita merasa tidak pantas mendapatkan kebaikan karena banyaknya kemaksiyatan yang kita lakukan lalu kita pun benar-benar berpaling dengan kebaikan yang Allah ssusunkan untuk kita.