Do Book Reviews Help You Sell More Books?

Publish & Prosper

As authors, writers, and creative types, it’s easy to get caught up in the perceived importance of customer reviews. But do those reviews actually help you sell more books? In this episode, Lauren & Matt debate the value of book reviews for increasing your sales, boosting your book’s discoverability, and providing social proof for new readers.
Dive Deeper

💡 Barnes & Noble Press Blog on The Power and Importance of Book Reviews

💡 HubSpot on The Psychology of Social Proof

💡 Trustpilot on Social Proof: What is it, and why is it important for eCommerce?

💡 Jane Friedman on Are Paid Book Reviews Worth It?

💡 Statista data on Online Fake Reviews Removed in 2021

💡 Customer Review Plugins Loox, TrustReviews, and Trustify

Sound Bites From This Episode

🎙️ [17:22] “You as a writer or a creator or anybody else for that matter, who's trying to placate or play up to the algorithms, it's a lost cause right now. The best thing you can do is just forget about that. Keep trying to create good, valuable content.”

🎙️ [22:36] “I don't know about you, but I don't think one single review has ever been the thing that made me decide to buy a product. But I can tell you for sure that one single review has been enough to make me not buy something.”

🎙️ [35:55] “And then the credibility and trust thing, again. Underneath it all, that's what a review is for… It's the whole reason why some people even publish a book, is to get some credibility and authority and trust. And so the reviews can help to further solidify what that book was even created for in the first place.”

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