319 | 2024 Market Trends For Product Based Businesses with Jessica Totillo Coster

Proof to Product

We recently did a two-part series on the State of Retail where I talked to two independent brick-and-mortar retail shop owners [episode 1] [episode 2]. This is important because we teach all of you how to sell wholesale to stores like Katie & Jen’s shops and it is important that you understand the challenges that they are facing and how they are adapting to the market and how that will trickle down and affect you as a manufacturer.

Today I want to expand on that conversation with a colleague of mine, Jessica Totillo Coster of E-Commerce Badassery. Jessica is an ecommerce and email marketing strategist. You may also remember her from episode 195 of Proof to Product. Jessica works exclusively with product-based business owners — many of whom are also Paper Camp Alumni & LABS members.

Jessica and I have a unique perspective on what’s happening in the product space right now — observing trends with sales, marketing and spotting issues before they become widespread. And, that’s what our focus is on today’s episode. We're sharing what we’re seeing on the sales & marketing front for product-based businesses - what’s working, what’s not and sharing advice that you can implement right away.

This episode is brought to you by our Email Marketing For Product Makers guide. 49% of our customers want to hear from us on a consistent basis, yet, only a small percentage of product-based business owners are actively sending monthly emails to their customers.

If you’ve struggled with what to say, when to send, or how to plan out your email marketing strategies, we’ve got just the tool for you. This tool and the optional training have helped hundreds of product makers plan out an entire year’s worth of emails. And, the best part… they are creating templates that they can rinse & repeat year after year.

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You can view full show notes and more at http://prooftoproduct.com/319

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