Do your eyes glaze over when looking at a long list of annual health insurance enrollment options – or maybe while you’re trying to calculate how much you owe the IRS? You might be wondering the same thing we are: Where’s the guidebook for all of this grown-up stuff? Whether opening a bank account, refinancing student loans, or purchasing car insurance (...um, can we just roll the dice without it?), we’re just as confused as you are. Enter: “Grown-Up Stuff: How to Adult” a podcast dedicated ...
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The Impact of World Events on Promotional Products
Manage episode 285729640 series 1111990
コンテンツは PromoKitchen によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、PromoKitchen またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
In this PromoKitchen podcast. Mark Graham, Kate Plummer and Jeremy Picker riff about the impact of promo on world events (and the other way around). We spend a lot of time reminding end clients why promotional products are an effective marketing strategy. However, we often find ourselves fighting an uphill battle when we see some end clients dismiss our medium as trinkets and trash. But what happens when our medium is “too effective”, when it moves audiences in ways that are uncomfortable for some people? We have seen examples of this in the past few weeks with the use of branded merchandise as a rallying force at the US Capitol on January 6. Or Facebook’s encouraging its employees from wearing company merchandise lest they be the subject of attacks. Or Shopify’s decision to take down Trump’s MAGA store. Our industry has evolved considerably over the years. Thanks to advances in technology - like print on demand, just in time inventory, e-commerce, no minimums, Direct to Garment printing - our industry has been able to respond to current events with unprecedented speed. The result is a new relationship with our medium that allows us to break out of the confining trinkets and trash category. A big part of this discussion is how we feel about our new role in world events.
…
continue reading
314 つのエピソード
Manage episode 285729640 series 1111990
コンテンツは PromoKitchen によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、PromoKitchen またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
In this PromoKitchen podcast. Mark Graham, Kate Plummer and Jeremy Picker riff about the impact of promo on world events (and the other way around). We spend a lot of time reminding end clients why promotional products are an effective marketing strategy. However, we often find ourselves fighting an uphill battle when we see some end clients dismiss our medium as trinkets and trash. But what happens when our medium is “too effective”, when it moves audiences in ways that are uncomfortable for some people? We have seen examples of this in the past few weeks with the use of branded merchandise as a rallying force at the US Capitol on January 6. Or Facebook’s encouraging its employees from wearing company merchandise lest they be the subject of attacks. Or Shopify’s decision to take down Trump’s MAGA store. Our industry has evolved considerably over the years. Thanks to advances in technology - like print on demand, just in time inventory, e-commerce, no minimums, Direct to Garment printing - our industry has been able to respond to current events with unprecedented speed. The result is a new relationship with our medium that allows us to break out of the confining trinkets and trash category. A big part of this discussion is how we feel about our new role in world events.
…
continue reading
314 つのエピソード
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