184. Navigating the Startup Journey (w/Elliott Poppel)

Product Coffee

In this episode of Product Coffee, Kevin Gentry sits down with Elliott Poppel, a seasoned entrepreneur with a diverse background in venture capital, ad tech, and product management. Elliott shares his career trajectory, highlighting pivotal moments from his early days at a VC firm, his leadership role in pivoting App.io to a successful acquisition, to founding his own startups like RobinHealth. He delves into the lessons learned from both successes and failures, emphasizing the importance of adaptability and continuous learning. The discussion also covers his time at Facebook, where he navigated the complexities of working in a large corporate environment and contributed to innovative projects like the Portal device. Elliott offers valuable insights into go-to-market strategies, user research, and the significance of being open to change, providing listeners with actionable advice to elevate their product management careers.

Dive in more:

• Elliott Poppel on Linkedin

• General Collaboration

• Kevin Gentry on Linkedin

00:00 Introduction to Product Coffee Podcast

00:28 Guest Introduction: Elliot Popple

00:58 Elliot's Career Beginnings in Venture Capital

01:17 First Startup Experience and Pivot to Enterprise SaaS

01:37 Founding Robin Health: An On-Demand Pharmacy

02:02 Joining Facebook and Founding General Collaboration

02:27 Early Career and Education: From Boston to San Francisco

03:05 Networking into Venture Capital

04:33 Challenges and Successes in Ad Tech

06:46 Pivoting to Customer Support Software

08:07 Lessons from Leading a Startup

09:41 Exploring New Business Models and User Research

13:21 The Reality of Startup Failures and Learning from Mistakes

18:13 Fractional Work and Modern Startup Strategies

20:39 Reflecting on Robin Health's Missed Opportunities

24:51 Transition to Facebook

25:01 Challenges and Learning at Facebook

27:01 Dynamic Ads and Team Dynamics

27:41 Navigating Facebook's Corporate Environment

32:20 Building 8 and Hardware Innovations

34:51 Founding General Collaboration

38:35 Product Development and Market Positioning

48:31 Final Thoughts and Advice

Check out our website @⁠⁠⁠⁠⁠⁠ ⁠productcoffeepodcast.com⁠ ☕️