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Tracking the effectiveness of your marketing efforts: using UTMs to make data-driven decisions
Manage episode 434192368 series 3542614
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In this episode of Process to Profitability, I dive deep into the world of UTMs (Urchin Tracking Modules) and how they can revolutionize your marketing efforts. I share the step-by-step process of creating a UTM, explain why it's crucial for tracking the effectiveness of your marketing efforts, and reveal the key components to include in your tracking links. Through my own experience, I demonstrate how UTMs can provide valuable data for analyzing the success of specific promotions or events. Join me as I unravel the mystery of UTMs and empower you to make informed decisions for your business.
Timestamps:
[00:00:35] What is a UTM?
[00:01:49] How to use create UTMs
[00:02:43] The information to include when creating your UTM
[00:07:10] UTMs are the simplest way to gather data on how people are finding your website
[00:08:41] How you can use UTMs to make decisions in your business
[00:11:59] Connect with me and learn more about transforming your website with a VIP Day
Key Takeaways:
Utilizing UTM links for effective marketing tracking
Importance of tracking website referrals and analyzing data
Focus on profitability and target audience over follower count
Using analytics for clear and relevant marketing insights
Simplifying tracking efforts through UTMs
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