How to Choose the Right Keywords for SEO as a Small Business

Priority Pursuit

Are you struggling to make sure your small business pops up in Google search results?
If so, understanding the power of keywords may change the game for your marketing strategy.

In this episode, I show you why quality of content matters more than stuffing your website with keywords. We explore what keywords actually are, why they’re so crucial for getting seen, and how they help Google understand what your content is all about. I also share some tips on how to think like your ideal client to discover the best keywords for your business.

And, I introduce you to some handy tools that make keyword research a breeze.

I promise this episode will help you make your SEO work for your small business. So hit play and let’s get started!

Specifically, this episode highlights the following themes:

• The importance of quality content over keyword stuffing
• How to brainstorm and research strategic keywords
• The difference between head keywords and long-tail keywords

Other Mentioned Links & Resources

Episode 167: Is SEO Worth It for Small Businesses?
https://treefrogmarketing.com/seo-worth-small-businesses

Explore Treefrog’s Done-for-You SEO Service:
https://treefrogmarketing.com/seo-services-small-businesses

Choose the right keywords with Google’s Keyword Planner:
https://ads.google.com/intl/en_us/home/tools/keyword-planner

Discover Trends on Answer The Public:
https://answerthepublic.com

Boost Your Rankings with Moz Explorer:
https://moz.com/explorer

Explore Keywords on Ubersuggest:
https://neilpatel.com/ubersuggest

Listen to The Priority Pursuit Podcast SEO Episodes:
https://treefrogmarketing.com/category/seo-website

Get this free PDF guide: How to Use Keywords to Improve Your Small Business’s SEO:
https://treefrogmarketing.com/how-use-keywords-improve-small-business-seo

Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code

Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers

Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

章

1. Introduction (00:00:00)

2. Strategic keywords are crucial for website visibility (00:04:24)

3. Head vs. long tail keywords: specific, less competitive (00:09:25)

4. Use long-tail keywords with moderate search volumes (00:12:37)

5. Use long-tail keywords for targeted traffic (00:13:41)

6. SEO keywords are crucial; Treefrog offers specialized help (00:18:43)

7. Prioritize SEO to boost small business growth (00:20:07)