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Ep 39 - Difficult? Yes! Impossible? No! with Guest Kelly Wittman
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Kelly Wittman is the owner of Witt and Company, a brand strategy and design studio that specializes in rebranding. Prior to the unplanned start of her business in 2017, she spent six years in marketing, event management and fundraising, specifically in the nonprofit and startup space.
Now, she happily wears the title of ‘unemployable’ and is on a mission to help people-first businesses create strategic and intentional brands that support them in doing more good work.
Here’s what we covered in our conversation:
- How Kelly got started with her business 1:10
- Kelly’s first client who started the pivot towards branding 2:17
- Leveraging corporate skills and education to build a digital company 3:00
- How Kelly went about building her team after welcoming her first child 5:29
- Recognizing the need for an internal brand for her own business 7:00
- Creating clarity for her team on the Witt & Company brand values 10:29
- Team feedback to ensure customer interactions are aligned to brand 13:50
- Open dialogue to keep employees engaged in the business 15:00
- Finding team members who align with the company values 16:47
- How Kelly’s internal brand values create a great work environment 18:21
- One person with different values can get a small team out of alignment 21:50
- Kelly’s contact information 23:00
Kelly’s contact information:
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