Creative Storytelling, Internet Companies, and Not Doing What You’re “Supposed To” with Erin Blaskie

Power of Why with Naomi Haile

Erin Blaskie is a fractional CMO and marketing advisor to startups and scaleups. In 2004, Erin founded one of the first virtual assistance businesses in Canada, served over 300 business across North America and entered the technology space. As a voracious learner, Erin made a name for herself in the industry, took on many challenges and built a brand as a marketing expert.

Through Erin’s interviews, articles and content, she produces stories that resonate with those consuming it. Through this episode, I realized it's because she leads with: “how can I be helpful and share information I know the next person will need".

In this episode, Erin shared what it was like starting an internet business in her early 20s, working in corporate for a few years (at an Ottawa-based B2B SaaS accelerator and at a fast-growing tech start-up) and then at the top of 2021, did her own thing in business..

Erin is featured in Forbes, Entrepreneur, TechCrunch, The Wall Street Journal, The Globe & Mail, and many more publications where she shares all things marketing, storytelling, and brand strategy.

This episode is for you if:

• You love to experiment in business, create things, and build community
• You want to learn from a marketing leader focused on storytelling
• You are curious about the process behind creating engaging content
• You are curious what it was like to build one of the first virtual assistance companies in Canada

Connect with Erin

• Website – Erinblaskie.com
• Twitter – @Erinblaskie
• Instagram – @erinblaskie
• YouTube: Erin Blaskie – Babyvlog
  

Connect with Naomi

• Website: naomihaile.com
• Instagram: @naomiahaile
• Twitter: @naomiathaile
• LinkedIn: Naomi Haile